A business card is an integral part of any great marketing plan. For its size and price, it is possibly the most effective part. Needless to say, you cannot expect your business card to tell the entire story about your organization. Everything you should expect it to do is present a professional image people will remember. A business card can make or break a customer’s first impression of your organization. Select a business card design that is suitable for your company, business, and personal style. If you are a funeral director, as an instance, you don’t need to get caught handing out day-glow cards with cartoon figures on them. If you are a mechanic whose specialty is converting old Beetles to dune buggies, a formal, black-on-white collectible card will most likely be dropped into the nearest circular file. When crafting a layout, begin with the style in which best supports the company image you would like to project. To help you get started, here are five different card styles below for you to think about.
- Basic cards
Having a basic business card can sometimes suit your business best, especially if you go for the simple cream colours, or black on white. This is a fantastic style to select when utility is all you require. It is a no-nonsense approach that may attract customers and prospects who wouldn’t be impressed by fancy layout features-the men and women who want “just the facts, ma’am.” The plan is simple, and the information is concise and clear.
- Picture cards
Having your face in your card-whether it is a picture, a drawing or a caricature-helps a touch remember you the next time he or she sees you. Images representing a service or product will benefit your company supplies, and can help you communicate your company better than dozens of phrases. A splash of colour (instead of simply black and white) is often helpful on a picture card too.
- Tactile cards
Some cards are distinguished not so much by how they seem like how they feel. They may use different materials, such as wood or metal, or have unusual shapes, edges, folds or embossing. However, for some companies, this more unusual card might be worth the cost.
- Multipurpose cards
A card can do more than promote your name and business, it may also function as a discount voucher, an appointment reminder another function. It might also provide valuable information that the average person could need. By way of example, a hotel might have a map on the back of its own card for any guests that are walking around the local area. A card of any sort can be produced multipurpose by adding one or more of these sorts of features through business printing.
- Outside-the-box cards
A very unique and identifiable presentation can sometimes draw additional attention. Creativity knows no bounds-except the quantity of money you would like to spend. Some examples are cards made from chocolate or that folded out into a tiny box to keep little items in.
One Last Tip
Though this might seem like obvious advice, it may cost you another trip to the printer if you do not heed it. Make sure you include the essentials the first time round visiting the professional printer. This means making sure your name, title, business name, address, telephone number (or numbers, if you would like to include your mobile), email and Web website are all correct on the document you are getting printed. If somebody wishes to contact you after receiving your card, you sure as hell need them to be able to!